clipboard-with-text-plan-on-wood-desk-2026-01-08-05-30-46-utc.jpg
clipboard-with-text-plan-on-wood-desk-2026-01-08-05-30-46-utc.jpg

PPC Audit

$0.00

Most ad accounts degrade over time due to "set it and forget it" management. Our audit ignores vanity metrics (like "clicks" or "impressions") and drills down into the only thing that matters: Profitability.

Most ad accounts degrade over time due to "set it and forget it" management. Our audit ignores vanity metrics (like "clicks" or "impressions") and drills down into the only thing that matters: Profitability.

5 Signs You Need a Second Opinion

  • Performance has Plateaued: Results were great six months ago, but now CPAs are creeping up and volume is stagnant.

  • The "Black Box" Effect: You don't have direct access to your ad accounts, or reports are vague summaries rather than raw data.

  • Suspiciously High Spend: You suspect you are paying for junk traffic, brand name searches, or accidental clicks.

  • Tracking Discrepancies: Your agency reports 100 conversions, but your CRM only shows 50 leads.

  • Gut Feeling: You just want to know if your current team is actually doing the work they invoice you for.


The Inspection Protocol

We apply our framework to your existing accounts across Google, Meta, LinkedIn, and Amazon. We don't just look for typos; we look for structural integrity. 

  • Waste Analysis: Identification of "bleed" areas: negative keyword conflicts, poor geographic targeting, and bot traffic. We often find 15-20% of budget is being wasted on day one.

  • Tracking Integrity: Verification of Pixel placement, Google Analytics 4 (GA4) linking, and attribution models. If the data is wrong, the decisions are wrong.

  • Structure & relevance: Are your ad groups tight? Does your ad copy match the landing page? We check Quality Scores to ensure you aren't overpaying for clicks.

  • Asset Review: For Meta and LinkedIn: Are your creatives suffering from "ad fatigue"? We analyze frequency rates and creative performance.

The Audit Report

You receive a comprehensive video walkthrough and a PDF report detailing every finding, graded by severity.

The Outcome: You can hand this report to your existing agency to fix, or you can ask us to take over. There is no obligation.